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The Story Behind The Wild

Introducing Watan Wild - an ode to the endangered species of the UAE.

Starring Bill, the Hawksbill Turtle; Leo, the Arabian Leopard; Mr & Mrs Sakr, the Arabian Falcons; and Maha, the Oryx - five iconic animals pushed from their natural habitats, finding themselves navigating big-city life.

Each character comes to life as a plant-based leather charm - playfully functional, irresistibly adorable, and rich in story. With every piece, a percentage of proceeds is donated to initiatives dedicated to preserving their ecosystems, turning conscious design into meaningful impact.

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Adopt Your Charm, Protect Their World

More than adornment, Watan Wild is an act of preservation: a portion of every piece is dedicated to safeguarding the animals that inspired them.

The collection features five characters - each represented through a premium handcrafted charm, made from 100% bamboo fiber leather - that merge storytelling, function, and emotional engagement.

A platform for conscious collaboration, with built-in-social impact that allocates a percentage of proceeds towards wildlife conservation and habitat preservation initiatives.

Meet The Wild Ones

Which Watan Wild did you choose? Each adorable charm carries unique attributes and a secret function within it - a surprise waiting inside every box. Collect them all, and carry your wild side with you!

Protector of the Coral Dreams

Bill

A gentle, wise and eternally optimistic Hawksbill Turtle - Bill belongs to a lineage that is critically dwindling. Yet he never gives up hope to finding a new home - and a forever family. Adopt Bill to discover his hidden utility.

Guardian of the Mountains

Leo

Inspired by the critically endangered Arabian Leopard, this charm celebrates his strength and spirit. His tiny backpack doubles as a charging wire wrap… because the wild just got practical.

Messenger of the Skies

Mr Sakr

The Arabian Saqer Falcon is bold, protective, and born to roam. A masterful hunter with a keen gaze. This charm hides a mini pouch for your small essentials - the perfect travel companion.

Soul of the Horizon

Mrs Sakr

Graceful, radiant and self-assured, the Arabian Saqer Falcon forms lifelong bonds- a loyal partner in flight and in spirit. Flip her open to reveal a hidden mirror - where self, spirit and purpose fly.

Pride of the Desert

Maha

Elegant, resilient and endlessly free, this Arabian Oryx knows her worth - ready to take on the world and the spotlight! Maha brings the aura of quiet beauty wherever she goes.

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