January 2025 marked a monumental chapter in the global movement towards plant-based living, as Veganuary inspired approximately 25.8 million individuals worldwide to embrace a vegan lifestyle for the month. This significant surge in participation underscores a growing commitment to addressing pressing issues such as climate change, animal welfare, and personal health.

Global Expansion and Participation

Since its inception in 2014, Veganuary has witnessed exponential growth, expanding its reach to nearly every corner of the globe. The 2025 campaign saw the introduction of official initiatives in Canada, Peru, and Malaysia, in collaboration with local partner organizations. These additions brought the total number of countries with official Veganuary campaigns to 20, including the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Mexico, Singapore, South Africa, and Switzerland.

To accurately gauge global participation, Veganuary commissioned nationally representative surveys in 11 core campaign countries. The findings revealed that approximately 25.8 million people worldwide chose to try vegan in January 2025. This remarkable figure highlights a collective shift towards plant-based diets as a means to combat environmental challenges and promote ethical consumption.

Celebrity Endorsements and Influencer Engagement

The 2025 campaign garnered support from a diverse array of celebrities and influencers, amplifying its message and reach. Notable figures such as Woody Harrelson, Pamela Anderson, Bethany Antonia, Victoria Ekanoye, Hugh Fearnley-Whittingstall, Ainsley Harriott, and Levi Roots contributed recipes and cooking tips, inspiring participants to explore vegan cuisine. Olympic rowing champion Imogen Grant encouraged individuals to embark on their plant-based journey, while Veganuary Ambassador Chris Packham extended a heartfelt invitation to fellow TV presenter Jeremy Clarkson, highlighting the health benefits of adopting a vegan diet.

Challenges and Innovations

While Veganuary has achieved global acclaim, it recognizes the importance of cultural sensitivity and adaptability. In China, the traditional January challenge coincides with the Lunar New Year, a period less conducive to lifestyle changes. To address this, the China Vegan Society, with support from Veganuary's global team, introduced a sister campaign: Mangchun Sanyue (茻春三月), or V-March. Launching on March 1st, this 31-day initiative aligns with the Chinese calendar, offering a more suitable timeframe for participants. Over 50 businesses in China have already pledged their support, launching and promoting plant-based products in conjunction with the campaign.

Jian Yi, Founder & CEO of China Vegan Society, expressed enthusiasm for V-March, stating, "China boasts extraordinary plant-centred culinary traditions. We have more reasons than ever to celebrate those traditions amid all the health, ecological and ethical crises we are struggling with today." This tailored approach exemplifies Veganuary's commitment to inclusivity and its dedication to fostering sustainable dietary habits across diverse cultures.

The momentum generated by Veganuary 2025 signifies a transformative shift in global dietary choices. As more individuals and businesses embrace plant-based lifestyles, the collective impact on environmental preservation, animal welfare, and public health becomes increasingly profound. With innovative campaigns like V-March and continued global collaboration, Veganuary is poised to inspire even greater change in the years to come.